Operations and Marketing Strategy FA Retail
At FA Retail, our broad, analytical and diverse marketing capabilities are targeted to increase traffic and personalize our guest’s experience unlike our competition.
Operations Strategy
Plan
Just as with a property’s business plan, our operations team will outline measures to maximize the return to our clients through clearly defined policies and procedures that ensure the whole management team is working towards the same goals.
Execute
We focus on in-depth training which results in a clean and safe environment for our guest, partners and neighbors. This effort from our team results in a unique and enjoyable experience each visit.
Review & Report
With a focus on teamwork and high-level communication, our on-site staff will conduct daily, weekly and monthly formal inspections to ensure KPI’s are being met and communicated.
Robust Reporting
Core Marketing Management
- Sales and sales trend analysis to improve overage rent conversions, maximizing additional rents
- Identify and capitalize on new revenue sources, such as ancillary revenue from carts and kicks, but also marketing activation and sponsorship opportunities.
- Social media management and engagement including organic and paid ads. Ad performance is regularly evaluated to ensure quality traffic is being driven to the property website.
- Full reputation management to ensure all online reviews are responded to in a timely manner.
- Collateral creation to include lead generation materials and point-of-sale pieces. Creative content and branding is executed to draw attention and create a lasting impression.
- Optimizing signage placement and design to ensure highest visibility for drive-by traffic.
- Community engagement through groups and committees to stay close local trends.
Online Marketing Strategy
- Property website creation to optimize user experience. Websites showcase professional photography and spotlight amenities and unit features with strong call-to-actions (CTAs).
- Robust reporting platform provides details into performance of organic and paid search.
- Content curated for Search Engine Optimization (SEO).
- Backend Content Management System (CMS) and RealPage integration allow Rentyl to make real time edits to pricing, specials, content, and photography.
- Tracking of ad sources for proper attribution and data-based guidance on future spend.
- Partnerships with Internet Listing Services (ILS) vendors to create high visibility online. Google Ads campaign management includes smart bidding strategy on keywords and timing for top placement in website search.
Google Ads Reporting
Our GoogleAds team provides regular reporting that provides in-depth view into paid performance. In addition, our website development team reviews all content to ensure highest Search Engine Optimization (SEO).
- Impressions
- Website Clicks
- Click Through Rate (CTR)
- Cost Per Click (CPC)
- Top Performing Keywords
- Average Position
- Session Duration
- Demographics
- Competitor Details